Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
Analysis for marketing planning
by Lehmann, Donald R., Winer, Russell S.
fromMcGraw-Hill higher education
"Lauded as a hands-on resource, Analysis for Marketing Planning shows students how to make decisions based on sound research. This unique text focuses on the analysis needed for useful marketing decisions and is structured around the core marketing document - the marketing plan.…
"The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy custom…
""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--
""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--
"Making Marketing Happen" is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either doe…
'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either doe…
'Making Marketing Happen' is prompted by the needs of practising managers who have found the traditional marketing planning texts to be hard to apply to their own market. Successful companies use a hybrid strategy which is unique to every company. This book shows how to construc…
"Based on five years of research into how great companies make strong marketing strategies, this book is written for practitioners to highlight why marketing planning falls and what can be done about it. Making Marketing Happen is an essential text for marketers who already know…
'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either doe…
Este revolucionario texto proporciona las herramientas y procesos necesarios para aplicar realmente los aspectos del marketing estratégico en el actual mundo de las empresas.El trabajo de Roger Best se convierte de esta manera en una alternativa a la gran cantidad de libros de m…