Wettbewerbsstrategie

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A seminal work by bestselling author Clayton M. Christensen, now with a refreshed package. In the international bestseller The Innovator's Dilemma, Clayton Christensen exposed the Achilles' heel of many companies: by ignoring the disruptive technologies that evolve to displace t…

Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in th…

Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Str…