Trademarks, brands, and competitiveness

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Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides an historical account of the contribution of brands in consumer goods to economic growth. It also examines the development of trademark law and its influence on brand strategy.

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Title Statements

Full title :Trademarks, brands, and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid.

Summary

Edition Statements

Publication Date:2010.

Publication Statements

Publisher(s):Routledge
Place of Publication:New York
Language:eng
Publication Date:2010.

The Physical Object

Description:1 online resource (xvi, 248 pages) : : illustrations

Edition Identifiers

ISBN:9780203861981, 0203861981, 9781135177331, 1135177333, 9781135177287, 1135177287, 9781135177324, 1135177325, 0415776937, 9780415776936, 9780415635738, 041563573X, 1282575996, 9781282575998, 9786612575990, 6612575999
DOI:10.4324/9780203861981
oclc:ocn609418816
LC Classification:HD69.B7
Dewey Decimal:658.8/27

Book Cover; Title; Copyright; Contents; Tables; Figures; Preface; Introduction: Brands and Competitiveness; Part I Trademarks and National Competitiveness; 1 Reading Registrations: An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States; 2 Export Performance and Reputation; 3 Trademarks and Performance in UK Firms; 4 Cobranding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940-1970; Part II Trademarks and the Law; 5 Trademarks and Infringement in Britain, c.1875-c.1900; 6 Trademarks, Brands, and Competition.

Subjects

Brand name products Brand name products -- History BUSINESS & ECONOMICS -- Advertising & P… Commerce Commerce -- Histoire Commerce -- History Competition Electronic books History Marques de commerce -- Histoire Produits de marque -- Histoire trademarks Trademarks -- History