Title Statements
- Full title :Transformations in e-business technologies and commerce : emerging impacts / In Lee, [editor].
Summary
"This book is both a snapshot of e-business as it is today and a window into the many developments already underway and is aimed at those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher.
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- Publication Date:©2012.
Publication Statements
- Publisher(s):Business Science Reference
- Place of Publication:Hershey, PA
- Language:eng
- Publication Date:©2012.
The Physical Object
- Description:1 online resource (xxiv, 349 pages) : : illustrations
Edition Identifiers
- ISBN:9781613504635, 1613504632, 1613504640, 9781613504642
- oclc:ocn788497557
- LC Classification:HF5548.32
- Dewey Decimal:381/.142
Table of Contents
1. To bid or to buy?: online shoppers' preferences for online purchasing channels / Fan-Chen Tseng -- 2. Overcoming visibility issues in a small-to-medium retailer using automatic identification and data capture technology: an evolutionary approach / Dane Hamilton, Katina Michael and Samuel Fosso Wamba -- 3. The Hispanic view of e-mail, popup, and banner advertising / Pradeep Korgaonkar, Ronnie Silverblatt and Enrique P. Becerra -- 4. A trade value perspective on ecommerce research: an integration of transaction value and transaction cost theories / Ruth C. King [and others] -- 5. Effects of e-CRM value perceptions on website loyalty: an empirical investigation from customer perspective / Wen-Jang Jih and Su-Fang Lee -- 6. An exploratory look at attributes of internet use and adoption by franchisees / Kelley O'Reilly and Zsolt Ugray -- 7. Towards an understanding of user acceptance to use biometrics authentication systems in E-commerce: using an extension of the technology acceptance model / Fahad AL Harby, Rami Qahwajim and Mumtaz Kamala -- 8. An empirical study of predicting Hong Kong consumers' online shopping intentions: personal hygiene products / T.C.E. Cheng and M.W. Chung …
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