Title Statements
- Full title :Understanding business research / Bart L. Weathington, Christopher J.L. Cunningham, David J. Pittenger.
Edition Statements
- Publication Date:©2012.
Publication Statements
- Publisher(s):John Wiley & Sons
- Place of Publication:Hoboken, N.J
- Language:eng
- Publication Date:©2012.
Notes
Titre de l'écran-titre (visionné le 7 janvier 2013).
The Physical Object
- Description:1 online resource (1 texte électronique).
Edition Identifiers
- ISBN:9781118342978, 1118342976, 9781118342947, 1118342941, 1118134265, 9781118134269, 1283598906, 9781283598903
- oclc:ocn846787317
- Dewey Decimal:650.072
Table of Contents
Frontmatter -- Overview of the Research Process. Research and Business -- Ethics and Research -- The Foundations of Research -- An Overview of Empirical Methods -- Nuts and Bolts of Research. Writing the Research Report -- Reviewing the Literature and Forming Hypotheses -- Sampling: The First Steps in Research -- Creating and Using Assessments, Surveys, and Objective Measures -- A Model for Research Design -- Common Research Designs. Correlational Research -- Between-Subjects Designs -- Single-Variable Between-Subjects Research -- Between-Subjects Factorial Designs -- Correlated-Groups Designs -- Special Research Designs. Research with Categorical Data -- Qualitative and Mixed-Methods Research -- Appendix A: Statistics Behind the Research, or, ₃What Was I Supposed to Remember from My Statistics Class Anyway?₄ -- Appendix B: Statistical Tables -- Index.
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