Using market knowledge

by Deshpandé, Rohit

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Title Statements

Full title :Using market knowledge / Rohit Deshpandé, editor.

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Edition Statements

Publication Date:2000.

Publication Statements

Publisher(s):SAGE Publications, Inc
Place of Publication:Thousand Oaks
Language:eng
Publication Date:2000.

The Physical Object

Description:1 online resource (400 pages)

Edition Identifiers

ISBN:9781452252056, 145225205X, 9780761921981, 0761921982, 9780761921974, 0761921974
oclc:on1065173077
Dewey Decimal:658.8

From market research use to market knowledge management / Rohit Deshpandé -- Learning about markets / George S. Day -- The use of market research : an exploratory study of manager and researcher perspectives / Gerald Zaltman and Rohit Deshpandé -- The use of developmental and evaluative market research / Gerald Zaltman -- Marketing and the changing information environment : implications for strategy, structure, and the marketing mix / Rashi Glazer -- Implementing the marketing concept through a program of customer visits / Edward F. McQuarrie and Shelby H. McIntyre -- Product managers' use of scanner data : a story of organizational learning / David K. Goldstein -- Relationships between providers and users of market research : the role of personal trust / Christine Moorman, Rohit Deshpandé, and Gerald Zaltman -- USER : a scale to measure use of market research / Anil Menon and James B. Wilcox -- Market intelligence dissemination across functional boundaries / Elliot Maltz and Ajay K. Kohli -- Commercial adoption of advances in the analysis of scanner data / Randolph E. Bucklin and Sunil Gupta -- From decision support to decision automation : a 2020 vision / Randolph E. Bucklin, Do…