What Customers Crave

by Webb, Nicholas

Type Book
Rate 0.0 /5

Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 Mashable Best New Marketing Books to Read in 2017 The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What…

Read More ↓
Details
Files
Reviews
Download

Title Statements

  • Full title :What Customers Crave / Webb, Nicholas.

Summary

Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 Mashable Best New Marketing Books to Read in 2017 The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: Gain invaluable insights into who they are and what they care about Use listening posts and Contact Point Innovation to refine customer types Engineer experiences for each micromarket that are not only exceptional, but insanely relevant Connect across the five most important touchpoints Co-create with your customers And much more When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again ... and bring their friends.

Read More ↓

Edition Statements

  • Publication Date:2016.
  • Edition:1st edition

Publication Statements

  • Publisher(s):Amacom
  • Language:eng
  • Publication Date:2016.

The Physical Object

  • Description:1 online resource (256 pages)

Edition Identifiers

  • oclc:on1103591064

Subjects

Creative ability in business Creative thinking Créativité dans les affaires Innovations New products Technological innovations

Writers

Webb, Nicholas

Rate & Review

0.0/5
(0 people Voted)

No reviews yet. Be the first to rate this work.

Files & Downloads

  • What Customers Crave: How to Create Relevant and …

    PDF · 5.0 MB · updated
    Login →

  • What Customers Crave: How to Create Relevant and …

    EPUB · 394.9 KB · updated
    Login →
Log in to request a copy