Writing a business plan

Writing a business plan: a practical guide

by Ekanem, Ignatius

Type Book
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Resourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan. Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or i…

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Title Statements

  • Full title :Writing a business plan : a practical guide

Summary

Resourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan. Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considifering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples. This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone their skills in writing a useful and comprehensive business plan."--Provided by publisher

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Edition Statements

  • Publication Date:2017
  • Edition:First edition

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2017

Notes

Includes index

The Physical Object

  • Description:1 online resource (xii, 120 pages) : : text file, PDF

Edition Identifiers

  • ISBN:9781138206021, 1138206024, 9781315465784, 1315465787, 9781315465807, 1315465809, 9781315465814, 1315465817
  • DOI:10.4324/9781315465814
  • oclc:on1032806158

Table of Contents

About the author -- Acknowledgements -- Introduction to this book -- Idea generation -- The contents of a business plan -- Executive summary -- Introduction to the business plan -- Business strategy -- Market research and marketing -- Finance -- Operations -- Hr-related tasks and legal compliance -- Risk analysis, growth and exit planning -- Conclusion -- Appendices -- Example of turning a hobby into a business : Lawton Dancewear -- Example of finding a gap in the market : Tony Stone and Stoats Porridge bars -- Business plan template -- Sample business plan (1) : Wordfood enterprises -- Sample business plan (2) : Suzan Joseph Associates Ltd -- Example of mission statement : MacDonald -- Example of vision statement : MacDonald -- Index

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Subjects

Affaires -- Rédaction de projets Business planning Proposal writing in business

Writers

Ekanem, Ignatius

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