T̀his book is worth reading for a number of reasons. It is the first introductory work of critical audience research that suggests how we can study the connection of media consumption in general with every day life, and it also goes beyond its competitors in showing how postmoder…
The study of audiences has represented a key growth area of activity in the social sciences and humanities in recent times. The authors offer a review of the past 50 years of theoretical and methodological debate to argue the case for a paradigmatic shift in audience research.
The authors present several arguments in this controversial and topical debate about the effects of mass media and the role of media in framing and responding to events.
"Audiences are problematic and, as such, the study of audiences has represented a key site of activity in the social sciences and humanities. In Audiences, the authors offer a timely review of the past 50 years of theoretical and methodological debate to argue the case for a par…