Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of figures and tables -- Acknowledgements -- 1 Specifying the domain -- 1.1 The problem of truth in marketing -- 1.2 What is a theory of truth in marketing? -- 1.3 Constructs of meanin…
Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not ... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to th…
"Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to th…