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Suitable for use on both business economics degrees and on business economics modules on business, engineering and social science courses at undergraduate level, this title covers both microeconomics and macroeconomics and each perspective is carefully mined for insights directl…
This introductory economics textbook is fully focused on the curriculum and pedagogical needs of business economics students. The classic ten principles approach to economics is retained and right at the outset the text considers the business environment so immediately establish…
This introductory economics textbook is fully focused on the curriculum and pedagogical needs of business economics students. The classic ten principles approach to economics is retained and right at the outset the text considers the business environment so immediately establish…