B. Lee

Entertainment-education (E-E), defined as “the intentional placement of educational content in entertaining messages” to attempt individual and social change, has received attention as a new effective tool of social change by not only communication scholars but also media campai…

Korean's worldview is heavily shaped by Confucianism that seeks cosmic harmony through well-ordered relationships. Individual acts typically are thought to have universal import. Thus one must ever evaluate one's role and duties lest one's own ambitions undermine the corporate p…