Outlines a new theory of frugal innovation and provides a set of practical tools to support implementation.
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La 4e de couv. indique : "In light of growing discourse on 'frugal innovation', this book offers novel approaches to innovation based on extensive empirical research. The study complements a decade of scholarly attention on frugal innovation by taking a research-based approach t…
"To date, books on low-cost or 'frugal innovation' have been practitioner-oriented and largely based on anecdotal evidence. This ground-breaking book provides a scholarly understanding of frugal innovation, drawing on empirical research. The resulting theoretical framework provi…
Outlines a new theory of frugal innovation and provides a set of practical tools to support implementation.
Despite diverse, rich cultural traditions and abundant economic opportunity, there has been a paucity of research on psychology in Southeast Asia. This book aims to fill that gap, with a series of well-written theoretical and empirical chapters by PhD psychologists in SE Asia al…