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Through an examination of cinema over the course of the twentieth century, the author establishes the process of the emergent capitalization of perception. By exploring a set of films made since the late 1920s, he argues that, through cinema, capital first posits and then presup…
"A revolutionary reconceptualization of capital and perception during the twentieth century. "Cinema brings the industrial revolution to the eye," writes Jonathan Beller, "and engages spectators in increasingly dematerialized processes of social production." In his groundbreakin…