From the Publisher: No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscienti…
No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns exp…
From the Publisher: No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscienti…
From the Publisher: No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscienti…
[This book] proposes a new way of understanding the roots of human motivation ... [It] describes how our brains actually crave just the kind of challenge and adversity that we tend to regard as satisfaction's opposite.-Dust jacket.
Draws on such fields as neuoscience, economics, and evolutionary psychology to address the question of how to find a more satisfying way to live, arguing that the key to satisfaction lies in the complexity and challenge in one's life.
