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The numerous anecdotes alone are worth the price of the book. most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines. The Washington Post Book World. in an age where managing seems increasingly comp…
The CEO of Continental Airlines since 1994 explains how he took a company on the verge of bankruptcy to being a company that has had record profits since 1995, by looking past the bottom line.
