Publishing is one of the oldest and most influential businesses in the world. It remains an essential creative and knowledge industry, worth over $140 billion a year, which continues to shape our education and culture. Two trends make this a particularly exciting time. The first…
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The Oxford handbook of publishing
by Phillips, Angus, Bhaskar, Michael
fromOxford Handbooks
0
Type: Book
'The Content Machine' outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis while building a broader notion of what they are capable of.
"This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century S…