Résumé : While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some c…
While many people in business have strong analytic skills, creativity has been undervalued in many organizations. Genasi and Bills draw attention to creative thinking and action and how they can be used to solve business problems and improve performance. They show how some compa…
"This new book turns conventional wisdom on its head and provides a practical step by step guide that enables all business people to 'get creative' and apply the power of creativity to their everyday business world. Whatever business you are in, this book helps you take creativi…