Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
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"'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests."--Résumé de l'éditeur.
Describes the role of advertising agencies during the Eisenhower presidential campaigns in enlisting the appearance of celebrities to boost the appeal of the candidate, the beginning of a political strategy that continues to the present day. "Liking Ike reveals the prominent ro…
'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
Describes the role of advertising agencies during the Eisenhower presidential campaigns in enlisting the appearance of celebrities to boost the appeal of the candidate, the beginning of a political strategy that continues to the present day. "Liking Ike reveals the prominent ro…