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"The book provides a comprehensive guide to successful product development for practising designers, students, and design educators. Fundamentals are emphasised throughout and short-term trends avoided; so the approach described provides a sound basis for design courses that hel…
"The book provides a comprehensive guide to successful product development for practising designers, students, and design educators. Fundamentals are emphasised throughout and short-term trends avoided; so the approach described provides a sound basis for design courses that hel…