Lone geniuses who hide away pondering in ivory towers seldom experience those "Aha!" moments when the proverbial lightbulb switches on above their heads. The people who develop the most innovative concepts are "idea hunters," who constantly search for pre-existing ideas they can…
"A different way of discovering and developing the best business ideas. Jack Welch once said, 'Someone, somewhere has a better idea.' In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant m…
"A different way of discovering and developing the best business ideas. Jack Welch once said, 'Someone, somewhere has a better idea.' In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant m…