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"This book is a road map for the fast-changing entertainment landscape of India. It succinctly outlines how film entertainment in India is no longer just an artistic or creative enterprise. This is due to the rapid convergence of various media - home video, satellite television,…
Convenient coincidences and glycerine tears, star-crossed lovers and happy endings, mindless songs and energetic dances ... These elements, and more, have sustained the Bollywood brand of cinema for nearly a century, so much so that it has now found acceptance across continents.…