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A prelude: the novelty of coquetry -- The people that things make: coquettes and consumer culture -- The coquette here and there: a cartography of coquetry -- Women who choose too much: reforming the coquette -- A postlude: the coquette's demise.
Before 1660, English readers and theatergoers had never heard of a "coquette"; by the early 1700s, they could hardly watch a play, read a poem, or peruse a newspaper without encountering one. Our coquettes emphasizes what is strange and surprising about this figure, revealing th…