Opening up the new world of neuromarketing design theories and recommendations, this book describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability. --
COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble…
Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit.