A coletânea de artigos clássicos da New Yorker compilada por John Brooks - citada por Bill Gates e Warren Buffet como uma das suas favoritas - oferece as sagas de bastidores dos eventos empresariais memoráveis do século XX. Originalmente publicado entre 1959 e 1969, Brooks narra…
From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast a…
Presents twelve stories of success or disasters among prominent companies, including the disastrous Ford Edsel, the rise of Xerox, and the scandal at General Electric.
From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America What do the $350 million Ford Motor Company disaster known as the Edsel, the fast an…
From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast a…
"This classic of the 1960s bull market offers a cautionary tale for today's investor of the personalities, markets, events, and trends that drove stocks up throughout the 1960s and made millionaires of many - until the inevitable crash of 1970"--Jacket.