Brooks, Oliver

Football, fandom and consumption

by Brooks, Oliver

fromCritical research in football

0 Type: Book

Introduction: #youarefootball -- The people's game? -- Changing formation -- Norwich City: the best pies in the league -- MK Dons: fear and loathing in Milton Keynes -- Chelsea: champions of Europe -- In-ger-land: ethnography in the pub -- Conclusion: they think it's all over. …

This thesis endeavours to develop a more nuanced understanding of contemporary football culture. As such my research adopts a consumer-oriented cultural studies approach to analyse the ways in which modern ‘consumer’ fans negotiate their position within football culture and the …