Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowermentmore than any econ…
Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment--more than any ec…
Through an ethnographic portrait, Peter Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for an explosive growth of commission-based sales in the developing world.