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"Read this book if youd like to know why cycling is not promoted enough, in spite of all the evidence we already have on how beneficial it is. Its about the language."--Esther Anaya Boig, Imperial College London, UK "As a transport mode, cycling has many benefits and yet is in m…
This book employs a Critical Discourse Studies (CDS) framework to examine cycling mobility, marking a new turn in ecolinguistic discourse analysis. The author focuses specifically on environment-related arguments concerning the promotion of higher levels of cycling, mainly as a …