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Shows businesses how to find new customers and profits in a world of contracting markets and diminished consumer demand, outlining a business model that uses new tools and techniques to seek out areas of high-profit demand
The growth formula for business has long been to increase revenues annually; but with the recent financial collapse, this once profitable model is no longer enough. Rick Kash and David Calhoun have the answer: a revolutionary demand-driven model that has already proven successfu…