"This book explores the consistency of promotion strategies and practices, the political and economic factors underlying successful promotion, and their links to wider developmental objectives and policies. It is a valuable and timely contribution to the debate on the role of go…
This book explores the consistency of promotion strategies and practices, the political and economic factors underlying successful promotion, and their links to wider developmental objectives and policies. It is a valuable and timely contribution to the debate on the role of gov…
ZThis book explores the consistency of promotion strategies and practices, the political and economic factors underlying successful promotion, and their links to wider developmental objectives and policies. It is a valuable and timely contribution to the debate on the role of go…
"This book explores the consistency of promotion strategies and practices, the political and economic factors underlying successful promotion, and their links to wider developmental objectives and policies. It is a valuable and timely contribution to the debate on the role of go…
Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Takin…
"This book explores the consistency of promotion strategies and practices, the political and economic factors underlying successful promotion, and their links to wider developmental objectives and policies. It is a valuable and timely contribution to the debate on the role of go…
"This book explores the consistency of promotion strategies and practices, the political and economic factors underlying successful promotion, and their links to wider developmental objectives and policies. It is a valuable and timely contribution to the debate on the role of go…