"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind." --Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Co…
IBM Vice President Sandy Carter displays a considerable base of knowledge in this book, and that's both a positive and a negative. The benefit is that you will find plenty of research data to provoke innovative marketing ideas. The drawback is that her intense explanations of pr…
Today, marketers have an array of radically new Web 2.0 based techniques at their disposal. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools.
