R for marketing research and analytics
by Feit, Elea McDonnell, Chapman, Christopher N.
fromUse R!
0
Type: Book
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R for marketing research and analytics
by Feit, Elea McDonnell, Chapman, Christopher N.
fromUse R!
0
Type: Book
"This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters acc…