Business communication skills are not just a managerial ability but also a much required trait. Effective business communication is not just purpose-driven but also a complete strategy. Thus, communication is not just a single-dimensional process of speaking or writing, but incl…
Communication is the essence of management. To succeed in a professional corporate environment, it is imperative to be well versed in the essential communication tolls. These help one not only in developing interpersonal relations but also in maintaining effective business relat…
The second edition of Business Communication: Concepts, Cases, and Applications builds on the key strengths of the first edition, clear writing style and comprehensive content, by updating the material to reflect the latest research and technological developments in business com…
Business Communication: Concepts, Skills, Cases, and Applications builds on the strengths of the previous edition and has been updated to reflect the latest research and technological developments in business communication. Divided into three parts, this revised edition focuses …
The book aims at preparing students for effective communication at the workplace by focusing on how to communicate in business situations -- how to recognize the techniques that help in communicating a message accurately, how to handle intercultural situations that require thoug…
