Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of illustrations -- 1. Introduction: how has marketing changed? -- How has our view of marketing changed? -- How have consumers changed? -- How should marketing relate to society? -- Outline of the …
Covering all the latest buzz words within marketing and consumer behaviour (building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more) this text makes clear links between the theory and practice in marketing.
CASE STUDY: femvertising - selling empowerment; Seminar exercises; Internet resources; Key readings; References; 5. Psychoanalysis in marketing theory and practice; Introduction; The return of the 'repressed' in marketing; Key figures: Freud, Klein, Lacan; Psychoanalysis outside…
Covering all the latest buzz words within marketing and consumer behaviour (building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more) this text makes clear links between the theory and practice in marketing.
This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. New to this edition in…
La 4è de couv. indique :"This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisatio…
Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management -- Ethical consumers and the moralised brand…
Covering all the latest buzz words within marketing and consumer behaviour (building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more) this text makes clear links between the theory and practice in marketing.
