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"Rational Lives is a study of value formation and change, group identification, and conflict over social norms and lifestyles. Most scholars who study value conflicts have resisted rational choice approaches to the subject on the grounds that social conflict between groups is be…
Those who study value conflicts have resisted rational choice approaches in the social sciences, contending that political conflict over cultural values is best explained by group loyalties, symbolic motives, and other "nonrational" factors. However, Chong shows that a single mo…