In 4th century bce Athens, the first professional philosophers developed different strategies to market their respective disciplines. Using different genres and discourses, they forged the emerging genre of the 'protreptic'. Simply put, protreptic discourses use a 'rhetoric of c…
"This book is a study of the literary strategies which the first professional philosophers used to market their respective disciplines. Philosophers of fourth-century BCE Athens developed the emerging genre of the "protreptic" (literally, "turning" or "converting"). Simply put, …
This book is a study of the literary strategies which the first professional philosophers used to market their respective disciplines. Philosophers of fourth-century BCE Athens developed the emerging genre of the "protreptic" (literally, "turning" or "converting"). Simply put, p…