"100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The proces…
This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can b…
Do you tend to repeat the same mistakes when you speak or write in English? This fun and engaging guide will help you communicate like a native English speaker on a consistent basis. Correct Your English Errors, Second Edition is a comprehensive guide to correcting the bad habit…