"A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on an…
A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of …
La 4è de couv. indique : "This fourth edition of Business Research offers a practical, hands-on guide through the research process. It is accessible and clear, and provides all the tools needed to embark on and complete successful research projects. Practical advice is balanced …
This is a practical guide for students at all levels who under-take a project in business, management or related areas. It explains the different aspects and stages of conducting business research simply and clearly, and in a logical sequence.
"A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on an…
