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Customer loyalty is one of the hallmarks of a successful enterprise and no one engenders it better than Disney. INSIDE THE MAGIC KINGDOM examines how this global powerhouse is able to satisfy its frequent repeat customers and keep them coming back for more. Connellan, a manageme…
"Disney is recognized and admired around the world. The company's remarkable success comes from its ability to keep customers coming back again and again. Almost 70 percent of Magic Kingdom guests are return visitors. Now, the principles that drive the culture and phenomenal suc…