* A comprehensive and technology-focused core textbook for advanced undergraduate and postgraduate Media Management and Media, Entertainment and Technology programmes, which are sought-after globally * Explores the transformation impact of AI technologies on all major segments o…
"This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools…
"This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools…