Cognitive dissonance has been an important and influential theory since Leon Festinger published his classic work in 1957. Here, Joel Cooper presents a comprehensive analysis of the state of dissonance theory, charting the progress of the theory and assessing its impact.
"Why is it that people who smoke continue to do so knowing how bad it is for them? What drives people to committing adultery even though they inherently believe this is wrong? What's the outcome of this contradiction in the mind? Cognitive dissonance has been an important and i…
Cognitive dissonance has been an important and influential theory since Leon Festinger published his classic work in 1957. Here, Joel Cooper presents a comprehensive analysis of the state of dissonance theory, charting the progress of the theory and assessing its impact.