The doctor, the baker, and the medicine maker -- An American system of pharmaceutical influence -- Deconstructing Merck's awareness campaign -- Social trust and public health -- Consumer perspectives -- Pharmaceutical conglomerates and American politics -- Global implications of…
Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awarene…