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"Wanghong as Social Media Entertainment in China is the very first academic book that systematically theorizes the phenomenon of internet celebrification in China's changing cultural economy." - Professor Anthony Fung, The Chinese University of Hong Kong "Wanghong as Social Medi…
"In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate onli…
"In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate onli…
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate onlin…
There is a new class of cultural producers-YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others-who are part of a rapidly emerging and highly disruptive industry of monetized "user-generated" content. As this new wave of native soc…
Creator Culture: An Introduction to Global Social Media Entertainm…
by Cunningham, Stuart, Craig, David, Duffy, Brooke Erin, Baym, Nancy K., Banet-Weiser, Sarah, Burgess, Jean, Luvaas, Brent, Arriagada, Arturo, El Marzouki, Mohamed, Fraticelli, Damián, Glatt, Zoë, Hill, Stephanie, Kumar, Sangeet, Lv, Junyi, Mohan, Sriram, Postigo, Hector, Punathambekar, Aswin, Sawey, Megan, Scolari, Carlos A., Shtern, Jeremy, Tomasena, José M., Walczer, Jarrod
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Type: Book
Explores new perspectives on social media entertainmentThere is a new class of cultural producers--YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others--who are part of a rapidly emerging and highly disruptive industry of monetized…
How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: …
Introduction -- Platform strategy -- Creator labor -- Social media entertainment intermediaries -- Authenticity, community, and brand culture -- Cultural politics of social media entertainment -- Globalizing social media entertainment -- Conclusion.
How the transformation of social media platforms and user-experience have redefined the entertainment industry. In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry:…
How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: …
How the transformation of social media platforms and user-experience have redefined the entertainment industry. In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry:…
