"Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, …
The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue - in literature, theol…
"Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, …
"This book sets out to show how new markets were cultivated by printers in the period 1476-1550. It argues that while print and manuscript reading continued alongside each other, developments in the marketing of printed texts began to change what readers read, the ways they read…