Case studies -- Networks and norms -- Consumer choice -- Risk perspectives in cybersecurity -- Government policy and statecraft in cyber security -- Technical perspectives -- The future. "The book identifies the technological features that give rise to security issues. It descr…
"The book identifies the technological features that give rise to security issues. It describes the structure of the Internet and how it is compromised by malware, and examines some of the more common security issues. It then looks at aspects of human persuasion and consumer cho…
"The book identifies the technological features that give rise to security issues. It describes the structure of the Internet and how it is compromised by malware, and examines some of the more common security issues. It then looks at aspects of human persuasion and consumer cho…
Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical ex…
Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical ex…