The only comprehensive training book on conducting research into all forms of media.
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The only comprehensive training book on conducting research into all forms of media.
The only comprehensive training book on conducting research into all forms of media.
The only comprehensive training book on conducting research into all forms of media.
"This book outlines all the methods for conducting research - both active and passive, as well as quantitative and qualitative - in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are mea…
The only comprehensive training book on conducting research into all forms of media.