Business in India was traditionally the preserve of certain ₁Bania₂ communities clubbed under the Vaishya order of the classical Hindu four-order social hierarchy. The term ₁Bania₂ even acquired a generic connotation referring to any village moneylender, grocer, wholesaler or la…
In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region's new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically d…
Introduction The Old Merchant Communities Brahmins, Khatris, and Babus Kammas, Reddys, and Rajus Kongunad Naidus and Gounders Nadars and Ezhavas Patidars and Marathas The Paradox of Northern Farming Communities A Note on the Minorities Conclusion. In order to do business effect…
In order to do business effectively in South Asia, it is necessary to understand the ethos, the culture, and the new trading communities of the region. In tracing the evolution of modern-day business communities in India, this book uses social history to systematically document …
Business in India was traditionally the preserve of certain ₁Bania₂ communities clubbed under the Vaishya order of the classical Hindu four-order social hierarchy. The term ₁Bania₂ even acquired a generic connotation referring to any village moneylender, grocer, wholesaler or la…
"India's New Capitalists traces the modern-day evolution of business communities in India and captures the rise of new entrepreneurial groups with no established pedigree of trading or banking. The book also contains 15 individual case studies that embellish the general findings…