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"Genuine, heartfelt devotion and loyalty from customers--yes, love--is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely like those products, you adore them. Consider your ow…
This book shares what author and CEO Brian de Haaff knows from a career of founding successful technology companies and building award-winning products. He reveals the secret to his own company's growth and the techniques needed to sustain customer love; a set of principles that…