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Author's note -- Burying a legend -- The big tent of P.T. Barnum and tody Hamilton -- Boom or boost : promoting the West -- The hero cody and the mythmaker Burke -- The news maker, Moses P. Handy -- Birth and growth of the wild est -- Evolution of a marketing virtuoso -- The bat…
The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing. The average Ameri…