The title of this study of social behavior comes from the Katz Deli scene in the romantic comedy When Harry Met Sally. One woman observes another appearing to have an orgasm at a nearby table and tells the waiter: "I'll have what she's having." The title serves as useful shortha…
" ... Shows us how we use the brains of others to think for us and as storage space for knowledge about the world"--Jacket. Humans are, first and foremost, social creatures. And this shapes and explains most of our choices. The authors show us how we use the brains of others to…
How we learn from those around us: an essential guide to understanding how people behave.
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show…
"This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learni…